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A Strategic Approach to Conferences: Five More Strategies for Higher Education Professionals

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These five strategies focus on what you should be doing during the conference, in the hallways, and at the receptions. And what you do after you return to work.
These strategies are not only for first timers. Seasoned professionals can fall into conference traps: attending the same sessions year after year, connecting with the same people, and returning home without pushing their practice or their field forward. Whether you are attending your first conference or your fifteenth, there is always more to gain, and more to give, than you realize.
This is a two-part series. Strategies 1 through 5 cover how to choose a conference, conference intentions, your institution's investment, taking notes, stepping outside your lane, and dividing the schedule.
6. Engage With Presenters or Consider Presenting
Presenters are not untouchable experts. They are practitioners, researchers, and advocates who are eager to have real conversations about the work they present. They showed up to share something because they want it to have impact, which means they want to talk to you.
Ask a question. Approach a presenter after their session and tell them specifically what resonated and why. If their work connects to something you are doing, say so.
If you have been attending conferences for several years and have never submitted a proposal, that changes now. Most conferences actively seek practitioners, researchers, and advocates who are doing meaningful work in the field. You do not need a doctorate to present. You need a clear idea, a well-organized proposal, and something genuinely useful to share with your peers. Think about what you know that others in the field are still figuring out. Submitting a proposal is one of the highest-impact things a higher ed professional can do. It can advance your career, amplify your institution's visibility, and contribute something of lasting value to the field. When a call for proposals comes across, don't pass it up. Consider it an invitation to lead.
7. Network With Purpose
Networking is one of the most valuable things you can do, but often one of the most poorly executed. Networking is building relationships with people who can help you grow professionally, whose work intersects with yours, or whose perspective challenges you to think differently.
Come with a clear, brief answer to the question "What do you do?" that goes beyond your title. Know what you do, why it matters, and what you are trying to figure out, and ask the same of others. The best networking conversations are mutual, specific, and memorable.
For seasoned professionals, your networking responsibility runs in two directions, toward peers and collaborators, and toward emerging professionals. Make a point to introduce yourself to at least two earlier-career professionals at the conferences you attend. Ask them what brought them to the field. Offer a connection, a resource, or a word of encouragement. The field is built one relationship at a time, and the professionals who shaped your career probably did not realize the impact they were having when they took five minutes to talk to someone newer than themselves. Pay that forward.
8. Pace Yourself
Conferences are physically and cognitively exhausting. Trying to attend every session, every meal function, and every evening reception while also processing everything you are learning is a recipe for burning out. Give yourself permission to miss a session or two; if you need twenty minutes of quiet to absorb what you have learned so far, take it.
Evening receptions or socials are often where the most genuine networking happens, in a low-stakes environment, shared over food, without the structured agenda.
Sleep matters.
Sustainable engagement is worth more than frantically attending everything and taking frantic notes.
9. Follow Up
The connections you make during the conference drop dramatically after the event ends. People return to overflowing inboxes and full schedules, and the energy of the conference fades quickly. If you had a meaningful conversation with someone, send a follow-up message within 48 hours while the conversation is still fresh for both of you.
Keep it brief and specific. Reference something from your conversation. The professionals who build lasting networks from conferences are the ones who follow through while everyone else is still unpacking their suitcase.
Follow-up for experienced professionals should go beyond maintaining relationships to actively building the field's connective tissue. Your credibility in the field is built on whether people can count on you to do what you say, and conferences are one of the most visible places where that credibility can be built.
10. Come Back With a Brief
The biggest risk of a great conference is that the energy and inspiration you feel in the room is gone when you return to the daily demands of your job. The way to prevent that is to leave with a plan, two or three specific, actionable commitments with timelines attached.
Before you get back, take thirty minutes to review and identify your priorities. Write down what you are going to do, when you are going to do it, and who you need to involve. Share that plan with your supervisor when you debrief. Hold yourself accountable.
Just as important, share what you learned with the colleagues who did not attend or didn't attend the sessions you attended. This is an underutilized and high-impact thing a conference attendee can do and a clear way to demonstrate return on investment to your institution. Schedule a presentation or a team lunch-and-learn within a week of your return. Walk your colleagues through the sessions you attended, the ideas, the practices, and contacts you made. Not only does this multiply the value of attendance across a team, it signals to leadership that the investment was worthwhile and builds a case for continued professional development funding for you and your colleagues in the future.
Professionals who consistently share their learning publicly become known as connectors and contributors. They become people who make the field better for everyone, not just for themselves. That reputation, built over years of consistent engagement, is one of the most valuable professional assets you can have.
Higher education conferences are one of the best professional development investments available, for the newly hired to the experienced alike. The community you build, the ideas that you come up with, and the relationships you forge are what move the needle on the issues that matter most to veterans, military-affiliated students, and the institution that is serving them. Show up prepared, stay curious, pay attention and follow through, and you will leave every conference more capable than when you arrived and more committed to making the field better for the people who come after you.